Track prospective buyers: Using beacons around the dealers premises allows the sales team to track a new prospect when they enter the dealership. Sales staff can be despatched to help the customer.
Beacons can aid in the collection of data regarding a prospective customer’s behaviour and gives an insight into a prospect that comes into the dealership and looks around then leaves without buying as against a prospective customer’s behaviour who eventually buys.
Targeted messaging: This is where beacons that have been placed in a particular vehicle come into their own. As the prospect looks at the vehicle a special price could show on their phone or a financing option, or a suggestion to ring a member of the sales staff. If a beacon is placed in another vehicle say 10 meters away, there will be no interaction between the two beacons and a different offer can be made for that vehicle.